What is Brand Management ??

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Brand management means application of marketing techniques to a specific product or brand . which enables the value of brand to go up through positive images and awareness so that customer get familiar with the brand .


Few Important points for brand management are - 


1- Company name
2- Logo 3- Strong impression
4- Value proposition
5- Price
6- Product benefits
7- Customer service


How does process of Brand Management works step by step  - 


1- Market research
2- Customer Analytics
3- Design 4- Engineering and manufacturing 

5- Supply chain management 

6- Finance
7- Marketing
8- Communication
9- Sales
10- Sales training and boost up force
11- Forecasting
12- Distribution 

Social media advertising , visual merchandising , ATL , BTL these all play a very important role in making a Brand Name .





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