event management

How to charge for event planning services ? Today i am going to tell you about that how can you charge for your event planning services  ? There can be various options by which we can charge from our clients. Five ways by which you can charge from your client . 1- Hourly Rate -  Its exactly how it sounds , In this you fix up a certain amount that you should be comfortable charging each hour of work that you complete , you add upon the hours and you bill it to the client after the event .The amount charged must be decided on the basis of your experience in event industry , so if you are just starting up so i would suggest that approx 1500 -  2000 rs /hour is a good rate but as you get more experience you can add on your price . The some of the highest and biggest names in  event planning charge up to 50 - 60000 rs per hour and even more than that . The best thing i like about this that there is clarity that your client need not to pay you further money its clearly mention

event management : Event planner : What makes a good event planner ? In fact i will say great event planner , i am going to tell you six things which really makes you a gr...

What makes a good event planner ? In fact i will say great event planner , i am going to tell you six things which really makes you a great event planner and we should always be working on through out the event planning carrier , its easy to accomplish if you stay focused are : 1- Friendly - It seems easy enough but to be friendly is so important , you want to make person that you are going to meet the first time the clients and the vendor comfortable with you, you should smile , make eye contact , be casual and also be professional . You should also be dressed as per the occasion , make sure that you should always have your smile on , have good hand shake while you were warm or engaging . 2-Good listener - Something which is also very important and goes hand in hand with friendly nature that when you first meet up your client and you are learning a lot about your client and  your client meets you for any event put up some persona

event management : Event News majority of events have been cancelled ... : Event news majority of events have been cancelled or postponed- A recent research investigating the impact of corona virus outbreak ove...

Event news majority of events have been cancelled or postponed- A recent research investigating the impact of corona virus outbreak over event industry, It has been observed that most of the events have been cancelled or postponed and they event don't know the exact date of their rescheduling . The research also says that approx 50% of events have been shifted to online and these are events which are of small scale which includes virtual engagement and networking . Effect over meetings and events - The main objective after research comes about the impact of corona virus over the industry , the events which are cancelled or rescheduled . 45 % events has been shifted , 25% have been cancelled ,and rest 25% have been still in a dual situation . Most of the events have been shifted to second half of the year . Its being the situation that we have to still continue in postponing it though we know that the situation has to overcome . Productivity is ano

event management : Why is Digital Marketing necessary ? : Digital Marketing  Its the marketing done by internet computer & electronic device by which any company can do its product marketing...

Digital Marketing  Its the marketing done by internet computer & electronic device by which any company can do its product marketing and can reach to its target customer in very less time which is also called online marketing . When a company launches its business or its products then the company do marketing to reach maximum no of people. Marketing means connecting with the right customer at the right time and in today's world we have to connect with the customers where they spend their maximum time. In India people of all sections use internet , weather its a big company , a small or a startup one and every one is using internet for marketing . As any big company uses big banners , pamphlets and hoardings in a similar way can be done by internet marketing ,the motive of both type is to reach maximum number of people. In offline marketing we need to spent huge amount of money in advertising but in online marketing we can reach to people of entire world in very le

event management : When will the Event industry recover from Corona V... : Coronoa virus risks down Event industry  2020 was supposed to be a most promising year for event industry but despite of this it has bec...

Coronoa virus risks down Event industry  2020 was supposed to be a most promising year for event industry but despite of this it has become the most damaging year for industry . Till now there is no chance expected for the recovery period till now . All citizens & even event agencies are motivating every one globally to participate eagerly in lock down . The most challenging thing is that no body knows really that - When will it be safe to schedule your event ? Every day there is a new future with new crisis of corona as watching the position of entire world ....daily the COVID 19 patients are increasing . People say or i don't know that its expected to have a vaccine in Sept . Automobile industry faces a worst effect -  As this year in India we already turned from VS -4 to VS - 6 versions which has effected the industry but the all bright hopes were in 2020 with the launch of new segments with new technology .  It was all set for all automotive brands

event management : Event Planning Vs Event Management : Event Planning Vs Event Management   "As the above picture denotes Event Planning Vs Event Management works the same way - it...

Event Planning Vs Event Management   "As the above picture denotes Event Planning Vs Event Management works the same way - its from the generation of idea to the execution of idea till the battle is won " Event Planning Event planning is the work is done before the execution of event , the various important points which plays a vital role in planning an event are  -  Event  budgeting Taking permission & Reiki of Site C oordinating with various vendors   Sponsors or partners Finalizing the theme   Activities Equipments Artist Facilities  Transportation  Promotions  Designing of print material Hospitality Merchandising Policy and procedure Event flow of program                                              Event Management   Event management is execution of those activities which are already planned and keeping an eye on their step by step execution .important factors which play a vital role in event management are - 

event management : What is Brand Management ?? : Brand management means application of marketing techniques to a specific product or brand . which enables the value of brand to go up th...

Brand management means application of marketing techniques to a specific product or brand . which enables the value of brand to go up through positive images and awareness so that customer get familiar with the brand . Few Important points for brand management are -  1- Company name 2- Logo  3- Strong impression 4- Value proposition 5- Price 6- Product benefits 7- Customer service How does process of Brand Management works step by step  -  1- Market research 2- Customer Analytics 3- Design  4- Engineering and manufacturing  5- Supply chain management  6- Finance 7- Marketing 8- Communication 9- Sales 10- Sales training and boost up force 11- Forecasting 12- Distribution  Social media advertising , visual merchandising , ATL , BTL these all play a very important role in making a Brand Name .

Any brand is a brand when its promoted by an advertisement company . The important roles of advertising agencies  are - 1- So to gain the market value  2- Brand attribute. 3- Its good or bad . 4- Brand identity  5- Brand essence . 6- Brand positioning . "Its not about ideas its about making ideas happen " Some tips to promote brand - 1- Logo is very important it makes your first impression . 2- Creative labeling and packaging . 3- A good website  4- Use SEO & PPC  powers  5- Create Blog  6- Google ads  7- Software development to promote brand . 8- Use Social Media which is like Brahmastra  9- Mobile apps  10- Telemarketing. So i hope it will be fruitful for your brand promotion initiation .

Working as an event planner since twelve years , i want to share you my few of the experiences of my first event . My first event of life was given by Mr. Amritya Sural (Marketing Head Bosch) or you can say that he was the one who believed in us ,before he gave me this event i had conducted so many events ,even participated in so many events but not organised any of them as an individual . I got this golden opportunity in 2008, It was to conduct a BTL activity with display and demo in G.K -2 Delhi . So its not so easy as we think that we can go and initiate the event , firstly we have to take permission from the market association and later to the police station and then comes the time to finalize the date of event to be conducted. So we got permission n all n we decided to conduct it on Sunday . At that time i was not having too much money and i even doesn't even own any vehicle, I booked one Max pic up to carry the event material to the venue as the event should be ready

The whole world is facing the crisis due to COVID-19 , but as an event blogger the biggest loss is being faced by event industry . Important 10 points. 1- No Social Gathering - Event means "Utsav" which is done only by gathering and group of people . 2- No Travelling - There are many big events world wide big launches ,weddings  ,seminars ,social gatherings etc. which are all cancelled, event  travel industry has got the biggest loss.         3- Malls Closed- No mall activity and brand promotion . 4- Society & Roads closed -  No gathering ,no going out so no BTL activities ,no marathon , no rallies etc. 5- Fashion Industry  Lost - Only priority is left to save ourselves ,so no fashion just apply mask and gloves . 6- ATL activity lost -  Everywhere there is only the awareness for corona no add and public campaigns, no outdoor adds. 7- Clubs & Pubs closed- No party ,no chilling out ,no dance no music nothing . 8- Schools and colleges closed -

people always think that doing and organizing events is an easy task but in reality its a very tough job to organize and manage an event . It needs too much of dedication and discipline . Event is an entire game of timing... any event is either of few days or few hours ..so its important to generate best from that time limit .