What is Brand Management ??
Brand management means application of marketing techniques to a specific product or brand . which enables the value of brand to go up through positive images and awareness so that customer get familiar with the brand . Few Important points for brand management are - 1- Company name 2- Logo 3- Strong impression 4- Value proposition 5- Price 6- Product benefits 7- Customer service How does process of Brand Management works step by step - 1- Market research 2- Customer Analytics 3- Design 4- Engineering and manufacturing 5- Supply chain management 6- Finance 7- Marketing 8- Communication 9- Sales 10- Sales training and boost up force 11- Forecasting 12- Distribution Social media advertising , visual merchandising , ATL , BTL these all play a very important role in making a Brand Name .