Why is Digital Marketing necessary ?

Digital Marketing 

Its the marketing done by internet computer & electronic device by which any company can do its product marketing and can reach to its target customer in very less time which is also called online marketing .

When a company launches its business or its products then the company do marketing to reach maximum no of people.

Marketing means connecting with the right customer at the right time and in today's world we have to connect with the customers where they spend their maximum time.

In India people of all sections use internet , weather its a big company , a small or a startup one and every one is using internet for marketing .

As any big company uses big banners , pamphlets and hoardings in a similar way can be done by internet marketing ,the motive of both type is to reach maximum number of people.

In offline marketing we need to spent huge amount of money in advertising but in online marketing we can reach to people of entire world in very less investment .

Why is digital marketing necessary ?

Its the easy technique to reach customers by digital ways , when there was no digital market at that time people read newspapers , watch t.v, read magazines , listen to radio etc. at that time so many companies use to spent their huge amount in advertising here and people use to listen or read and then they buy it from market  .

But in this era of smart phone maximum people especially youngsters spend their maximum time on Whatsapp , Twitter, Facebook, Instagram , Snapchat . 

Despite of watching t.v they like to watch videos on Youtube.

Radio is replaced by many online Ganna .com type apps .

Newspaper is replaced by various Blogs.

This all is the reason that big companies are spending their money in digital marketing where there are maximum internet users .

Earlier the time consumed to go to market and buy things today we can buy so many things in a single time and in a lesser duration because the time is not wasted in searching and going to market  .

With digital marketing not only customers are getting benefit but business man are also getting greater benefits in a lesser time and are able to connect with a hub of customers in a very less time , which is increasing their production .

Its value for money also as they have to spent very less amount in advertisement as compared to offline marketing .

Where and how to use digital marketing ?

Blogging - 

Its the best way to do online digital marketing of your company , in this we have to create a blog on the name of your company in which you have to mention the services provided by your company and whenever there is any new launch or update of your product u should add its details by which we can reach so many customers .

Content Marketing - 

In this you have to write about the information of all products of your company , the sentences and words should also be very impressive and attractive which must contain the deals and offers of company , in this the reading users must be liking your deals and it will increase the publicity of your product and it will increase the selling of product too.

SEO( Search Engine Optimization)-

If you want so much of traffic and customer to your blog by search engine then its very necessary to have knowledge of SEO, if user needs any information then user uses Google and Google uses SEO to present information to the user. If your website comes on top levels in search results then you maximum people can come to know about your product and website ,hence you have to make your website as per the SEO guidelines of Google so that you can get good organic traffic on your website.

Social Media Marketing-

Social media is a important part of digital marketing , on social media businessman not only can promote his brand and products but can also know that what user is talking about their plant in market , social media marketing is very helpful for your business , in social media marketing you can give add of your business on Facebook, Twitter, Pintrest, Instagram , Snapchat and Linked.in.

Google Adwords- 

Whenever we read any website or blog we see so many adds there , maximum adds are show by Google Adwords, by the help of Google Adwords any businessman can do marketing of its products , its a paid service of google , Google shows your adds to good websites and blogs due to which you can reach your target audience and get benefit of it . you can run so many types of adds on the websites by the help of google like- 

Text adds

Image adds 

GIF adds

Match content adds 

Video adds

Popup adds 

Sponsored search 

Web banner adds etc.

Apps Marketing - 

So many companies are making their apps on internet to reach  thousands of people and do advertising of their product , its a very good way of marketing because nowadays a big sector of people infect maximum people are using smart phones and apps that's why any person who want to reach thousand of people can give its add in various types of adds ,  in which if user clicks then can reach very easily to your website .

Youtube Channel Marketing - 

In today's world Youtube is the 2nd biggest search engine due which it has highest traffic , it a source where you can promote your product by video, you must have seen that when ever u must be watching video on youtube then we see video of add in between the video its actually the product marketing video of any company , which people watch and get attracted, youtube has huge number of people available due to which its quite easier to earn huge amount of money .

Email Marketing -

In Email marketing company sends information to the customers by emails in which there is complete deal ,rate, information and offers , with the information of product it contains the link too by which customers can easily get information how to buy it , by email marketing you can reach lakhs of customers in a click , its a very good and easy source of digital marketing .

By digital marketing  its very easy to let business reach maximum no of people .

I hope this information will be fruitful and knowledgeable to you , and will guide you to proceed towards digital marketing .